Marketing Your Business - EM101: Ezines and How to Use Them!

The Effective Marketing 101 Training Series

If you want to know how to become an Expert Ezine Article Author, there are some very basic things that you want to do, to ensure you get great exposure and we are going to cover most of them in a very general but complete way.

Much like a Blog, you want to cover topics that you know and consider yourself an expert on, only with Ezine Articles, they can be much longer, make your article between 500-1000 words.

The title of your Ezine will make up the URL, so pick your Title knowing that the Keywords and/or Keyphrases are often sought after for your given subject. That being said, you do not want the top Keywords/phrases, rather the ones picked second or third down the list in popularity in the effort to deal with less competition.

When you are creating your Ezine Article, you will be given an opportunity to separately enter in Keywords/phrases, so you can create your article and use Keywords and/or Keyphrases that are related to, but not included in your article.

It is important to know that an Ezine Article is not to be a blatant plug for your business, product, or service; you are to demonstrate your expertise on the topic at hand. There is an opportunity for you to talk about yourself in the "third person" in the "Author's Bio Section" and if someone received value from the information that you provided, they may visit your website to obtain additional insight and information from you.

Pick your Category carefully; be sure to place your article in the category your subject is written on, or your article will either be rejected or just not viewed very often.

Be specific, but general at the same time. Articles may get republished in a competitors newsletter, receiving full authors credit because it was good information for their people and yes, some of their people came to work with me because I am the expert.

So you see, there is quite a bit of a difference between a Blog and an Ezine Article, but both will prove to be great tools to promote your business.

If you want to see some examples of Ezine Articles, feel free to visit and read some of my buddy's articles at http://EzineArticles.com/?expert=Greg_Nicholls.

For more information on how to become an expert Ezine Article Author, go to the top of this blog and subscribe to my weekly issue of Effective Marketing 101.

Matt Hempel
440.368.3535
Copyright 2007 - Nicholls Enterprises - www.EffectiveMarketing101.com

PS. - Get all the tips, tricks and insights on how to become an "Effective Marketer" by subscribing to the the weekly issue of "Effective Marketing 101" by filling in the form at the top of this Blog.

Welcome to Effective Marketing 101

Welcome to Effective Marketing 101

How To Implement Free And Effective Marketing And Advertising Methods Into Your Business.

The topic will be explained over about a 3-4 week period (so you are not bogged down with too much info all at once) and it all starts now.

You will learn all about MySpace, Blogs, YouTube, Ezine Articles, Podcasts, RSS Feeds, Newsletters, eBooks, eStream Downloads, Banner Advertising, Free Classifieds, Business Card Flyers, Resource Pages and have access to all the associated links and websites.

Plus, you will get a full explanation about what all these things are, how simple they are to do, how effective they are, how they all tie in together, where to find all the resources, but best of all, demonstrate that they are all free and effective.

When we are done, you will be an expert in this area too and your business will rocket forward with momentum and activity.

We will talk about how to take this type of information and make it so someone would become a subscriber to get the expert level information that you now have, after all, it is all about getting prospects for our businesses, right?

But what if they paid you to become a prospect?

You will learn about how to do that too!

The "How To Implement Free And Effective Marketing And Advertising Methods Into Your Business" series will be an awesome series to be on. So if you are serious about being successful in your business and want to learn how to do it low cost and effectively, then be sure to subscribe to this feed.

Best Regards,

Matt Hempel
AdMMedia, Inc.
800.813.9591

Effective Marketing 101 - Using a Blog to Market Your Business

The Effective Marketing 101 Training Series

You can use a Blog to market your business and get high ranking on all the top search engines if you know what to do; you are in luck, we will show you a few of the top things you can do to get yourself on the first few pages in days.

The reason that Blog pages do so well in the search rankings on the Internet, is that the information is typically up-to-date, the writer usually is intimate with their topics, the readers tend to “stick” to the pages, as the topic matter is relevant to their search and so on.

The way you can use this to your advantage in your business is to make sure that you write on subject matter that is relevant to your business; my business is all about marketing the company that I work with and the products that I represent.

For example, I could simply suggest that you click on the Banner Ad (I will talk more about Banner Advertising in future communications) at the bottom of this Blog page (if you do not know what one is, quickly scroll down and check it out) to see a bit more of the type of business that I market; the company I represent is awesome and the product is second to none. I could also direct you to visit my Personal and Professional Coaching website’s Blog series called the “Coached To Success Blog” that is listed as a feed at the bottom of this Blog.

See how easy it is?

You see, Blogs are an awesome tool for you to continually communicate your message and if the information is useful and the people reading it are receiving a benefit from them, they will continue to return to your Blog, they could even decide to subscribe to an RSS Feed (Really Simple Syndication) of your Blog, basically get updated as soon as you publish new information.
So your Blog continues to receive high ranking and frequent repeat visitors, publish a new writing about twice per week, no more than once every five days, every day or two is best, but you want to keep it manageable.

Write your keywords/key phrases in the title, the first paragraph and the last paragraph, as the search engines will look there when indexing your Blog. I put them in bold Italics to make them easy to spot.

Lastly, keep it to 500 words or less (this Blog is 483 words); you want your Blog to be interesting, but also to the point.

I hope this Blog has shown you how to use a Blog to market your business but really, this is just the tip of the iceberg; now go to www.effectivemarketing101.com, fill in the form and get access to my eBook and Streaming Audio for the real meat and potatoes.

In your Service,
Matt Hempel
440.368.3535
www.yournewlegacy.com
www.yournewlegacy.com

Creating Wealth Begins with Action... Effective Marketing 101

Wow!!! Financial freedom is a wonderful thing. This past week I conducted a teliseminar for hundreds people that are home business entrepreneurs, online marketers, and business owners. Our topic was Effective Marketing 101 and we discussed using blogs to generate traffic to your website.

I interviewed expert online marketer Greg Nicholls on the top ten things you MUST do with your blog to make it an effective tool in your online marketing arsenal. It was a powerful phone call people absolutely raved about.

The point I really wanted to make though is that taking ACTION is perhaps the single most powerful way to draw things to you that you want in your life. I had been contemplating doing a training call of this nature to assist the people in my business to market more effectively for free online. Well, Greg and I decided to simply take the action this week and pull the trigger on this.

The response was overwhelming. In two days we put together a rocking teleseminar that was attended by online marketers, entrepreneurs, business owners and home business people. These are people looking to create wealth online or join the millionaire club in 2007. You can find out more by visiting my site at http://www.yournewlegacy.com

Living Life Powerfully and Living a Life You Love - Millionaire Mindset

I'm overwhelmed with Gratitude this morning. I just wrapped up our most recent liberty conference where I had the privilege of masterminding with many other self-made millionaires associated with our home business opportunity. The Secret is sweeping the globe and changing lives. I am at the forefront of a business that utilizes those principles to empower people to make a multiple six figure income and work from home. I'm able to give a gift that enables people to reconnect with their families and reacquaint them with their own humanity.

The personal development marketplace is thriving. People are seeking to grow, to achieve, to live. The stories of constant death and destruction are making their own personal mortality even more apparent. Last year people spent more than $8.9 Billion on personal development and growth products (and that's not including the diet market). Tony Robbins' business is exploding. New personal development gurus are popping up left and right. What the Bleep? has become a household name. Bob Proctor's The Secret is taking the world by storm...he's been on Larry King, Ellen and even Oprah. People are tuning in to empower themselves, their tired of choosing to be disempowered for so long. They are turning off the TV and opening up books filled with worlds of wisdom, enlightenment and success strategies.

The more people who join this movement the more change we'll have - every person contributes the change in the energy of this planet. People are learning how to move from a lack, struggle, victim way of being to a prosperity, creative, empowered way of being. It's a natural happiness that is passing on to children. The school systems have been restricting kids for so long, it's time for them to empower children but we have to be the leaders first. We're on a mission. This evolution is building serious momentum and I'm excited to be a cause for the transformation of the world. Leadership is the most precious commodity. Time is the greatest gift we have. Using our time to provide people with leadership and an example of powerful living is the greatest contribution you can make in the world. Blessings.

Entrepreneurs: Here's the Secret - Making GREAT Money from Home

Welcome Back to the Wealth Practicum - a place for entrepreneurs to get practical tools to create a thriving enterprise working from home.

So.... Where are you today? Are you working at your job? On the road? at the airport? How's that going for you anyway? I've been a work at home entrepreneur now for 2 1/2 years and I've never been happier in my life, nor have I made as much money as I do now. I was a management consultant for one of the Big 5 -- not really that important as much as conveying how much I worked and how loyal I was and how little I was getting out of it. I became completely disillusioned with the whole racquet and began to search for my own business. I wanted to call the shots and be an entrepreneur -- BUT, I didn't want to give up my income of $140K a year.

I came across the business I now run in an auction ad. I got started and three months into it, I had a $12K month -- I quit my job and began working my business from home full time.

The secret to all of this, as seen on Oprah, Ellen Degeneris, and Larry King Live, is the principles of wealth Creation as seen on the Secret. Go to www. thesecret.tv to learn more or explore some of the links I've posted to the right. This stuff works: I've proven it!!

Entrepreneurs: Here's the Secret - Making GREAT Money from Home

Welcome Back to the Wealth Practicum - a place for entrepreneurs to get practical tools to create a thriving enterprise working from home.

So.... Where are you today? Are you working at your job? On the road? at the airport? How's that going for you anyway? I've been a work at home entrepreneur now for 2 1/2 years and I've never been happier in my life, nor have I made as much money as I do now. I was a management consultant for one of the Big 5 -- not really that important as much as conveying how much I worked and how loyal I was and how little I was getting out of it. I became completely disillusioned with the whole racquet and began to search for my own business. I wanted to call the shots and be an entrepreneur -- BUT, I didn't want to give up my income of $140K a year.

I came across the business I now run in an auction ad. I got started and three months into it, I had a $12K month -- I quit my job and began working my business from home full time.

The secret to all of this, as seen on Oprah, Ellen Degeneris, and Larry King Live, is the principles of wealth Creation as seen on the Secret. Go to www. thesecret.tv to learn more or explore some of the links I've posted to the right. This stuff works: I've proven it!!