Marketing Your Business - EM101: Ezines and How to Use Them!

The Effective Marketing 101 Training Series

If you want to know how to become an Expert Ezine Article Author, there are some very basic things that you want to do, to ensure you get great exposure and we are going to cover most of them in a very general but complete way.

Much like a Blog, you want to cover topics that you know and consider yourself an expert on, only with Ezine Articles, they can be much longer, make your article between 500-1000 words.

The title of your Ezine will make up the URL, so pick your Title knowing that the Keywords and/or Keyphrases are often sought after for your given subject. That being said, you do not want the top Keywords/phrases, rather the ones picked second or third down the list in popularity in the effort to deal with less competition.

When you are creating your Ezine Article, you will be given an opportunity to separately enter in Keywords/phrases, so you can create your article and use Keywords and/or Keyphrases that are related to, but not included in your article.

It is important to know that an Ezine Article is not to be a blatant plug for your business, product, or service; you are to demonstrate your expertise on the topic at hand. There is an opportunity for you to talk about yourself in the "third person" in the "Author's Bio Section" and if someone received value from the information that you provided, they may visit your website to obtain additional insight and information from you.

Pick your Category carefully; be sure to place your article in the category your subject is written on, or your article will either be rejected or just not viewed very often.

Be specific, but general at the same time. Articles may get republished in a competitors newsletter, receiving full authors credit because it was good information for their people and yes, some of their people came to work with me because I am the expert.

So you see, there is quite a bit of a difference between a Blog and an Ezine Article, but both will prove to be great tools to promote your business.

If you want to see some examples of Ezine Articles, feel free to visit and read some of my buddy's articles at http://EzineArticles.com/?expert=Greg_Nicholls.

For more information on how to become an expert Ezine Article Author, go to the top of this blog and subscribe to my weekly issue of Effective Marketing 101.

Matt Hempel
440.368.3535
Copyright 2007 - Nicholls Enterprises - www.EffectiveMarketing101.com

PS. - Get all the tips, tricks and insights on how to become an "Effective Marketer" by subscribing to the the weekly issue of "Effective Marketing 101" by filling in the form at the top of this Blog.

Effective Marketing 101 - Using a Blog to Market Your Business

The Effective Marketing 101 Training Series

You can use a Blog to market your business and get high ranking on all the top search engines if you know what to do; you are in luck, we will show you a few of the top things you can do to get yourself on the first few pages in days.

The reason that Blog pages do so well in the search rankings on the Internet, is that the information is typically up-to-date, the writer usually is intimate with their topics, the readers tend to “stick” to the pages, as the topic matter is relevant to their search and so on.

The way you can use this to your advantage in your business is to make sure that you write on subject matter that is relevant to your business; my business is all about marketing the company that I work with and the products that I represent.

For example, I could simply suggest that you click on the Banner Ad (I will talk more about Banner Advertising in future communications) at the bottom of this Blog page (if you do not know what one is, quickly scroll down and check it out) to see a bit more of the type of business that I market; the company I represent is awesome and the product is second to none. I could also direct you to visit my Personal and Professional Coaching website’s Blog series called the “Coached To Success Blog” that is listed as a feed at the bottom of this Blog.

See how easy it is?

You see, Blogs are an awesome tool for you to continually communicate your message and if the information is useful and the people reading it are receiving a benefit from them, they will continue to return to your Blog, they could even decide to subscribe to an RSS Feed (Really Simple Syndication) of your Blog, basically get updated as soon as you publish new information.
So your Blog continues to receive high ranking and frequent repeat visitors, publish a new writing about twice per week, no more than once every five days, every day or two is best, but you want to keep it manageable.

Write your keywords/key phrases in the title, the first paragraph and the last paragraph, as the search engines will look there when indexing your Blog. I put them in bold Italics to make them easy to spot.

Lastly, keep it to 500 words or less (this Blog is 483 words); you want your Blog to be interesting, but also to the point.

I hope this Blog has shown you how to use a Blog to market your business but really, this is just the tip of the iceberg; now go to www.effectivemarketing101.com, fill in the form and get access to my eBook and Streaming Audio for the real meat and potatoes.

In your Service,
Matt Hempel
440.368.3535
www.yournewlegacy.com
www.yournewlegacy.com

Creating Wealth Begins with Action... Effective Marketing 101

Wow!!! Financial freedom is a wonderful thing. This past week I conducted a teliseminar for hundreds people that are home business entrepreneurs, online marketers, and business owners. Our topic was Effective Marketing 101 and we discussed using blogs to generate traffic to your website.

I interviewed expert online marketer Greg Nicholls on the top ten things you MUST do with your blog to make it an effective tool in your online marketing arsenal. It was a powerful phone call people absolutely raved about.

The point I really wanted to make though is that taking ACTION is perhaps the single most powerful way to draw things to you that you want in your life. I had been contemplating doing a training call of this nature to assist the people in my business to market more effectively for free online. Well, Greg and I decided to simply take the action this week and pull the trigger on this.

The response was overwhelming. In two days we put together a rocking teleseminar that was attended by online marketers, entrepreneurs, business owners and home business people. These are people looking to create wealth online or join the millionaire club in 2007. You can find out more by visiting my site at http://www.yournewlegacy.com